User Acquisition Specialist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

    Key Responsibilities:

    1. Technical & Execution
    • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

        2. Analytical & Reporting

    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
    • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
    • Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

       3. Strategic

    •  Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    •  Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
    • Contribute to budget allocation, forecasting, and scaling strategies.
    • Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.
    •   4. Creative
      Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
    • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
    • Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
    • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
    •  Share business-aligned creative insights with stakeholders, linking creativelearnings to broader UA strategy.

        5. Collaboration & Operations

    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
    •  Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.

     

    Qualifications & Experience:

    • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
    • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
    • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
    • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
    • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
    • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
    • Strong analytical, mathematical, and problem-solving skills.
    • Entrepreneurial mindset with a high sense of ownership and accountability.

    How to Apply: